BACKGROUND
Sunbeam Skincare is a new startup company that specializes in luxury skincare and makeup products. The company's mission is to provide high-end, natural and organic products that make customers feel confident and beautiful. The founders wanted to create a brand that stands out in the crowded beauty market and convey their values through a unique and memorable logo.
PROBLEM STATEMENT
The company needed a logo that effectively communicates the luxury, natural and organic aspect of their brand, and that would stand out in a crowded market. The logo should be memorable and easily recognizable, and appeal to their target audience of conscious, style-savvy consumers.
PROJECT GOALS
1
Create a new logo that effectively communicates the luxury, natural, and organic aspect of the brand
2
Increase brand recognition and recall among target audience
3
Make the logo memorable and easily recognizable among competitors
LOGO
The team decided to create a logo that incorporated elements of nature and luxury. The logo featured a stylized leaf, with a sleek and elegant font. The color scheme of was chosen to evoke feelings of nature and luxury.
