BACKGROUND
The new furniture company, called "Goliso," is a startup that specializes in unique and customizable furniture designs. They offer a wide range of furniture pieces, including sofas, chairs, tables, and home accessories. Goliso wanted to create a landing page for their online store that would attract customers and showcase their products.
PROBLEM STATEMENT
As a new company, Goliso needed a landing page that effectively communicated their brand and unique offerings, while also attracting new customers and driving sales. The landing page needed to be visually appealing, easy to navigate, and optimized for conversions.
PROJECT GOALS
1
Increase website traffic and improve conversion rates
2
Create a new landing page that effectively showcases the company's unique furniture designs
3
Make the page visually appealing and easy to navigate
DESIGN THINKING FRAMEWORK
RESEARCH METHOD
To gather insights for the design of the new landing page, Goliso conducted research on their target audience and competitors. They surveyed potential customers to gather information on their preferences, pain points, and shopping habits. They also conducted competitor analysis to understand industry trends and identify opportunities for differentiation.
CHALLENGES
One of the main challenges of the landing page design project was to effectively communicate the brand's unique offerings and value proposition, while also ensuring that the page was optimized for conversions. Additionally, the team had to ensure that the page was easy to navigate and offered a seamless user experience.
DESIGN PROCESS
I sketched out ideas for the website how each web page should look out on paper, I moved on to create a lo-fi prototype with the following major functions and its features. I focused on creating a clean, simple layout with large typography and an optimized color palette that was easy on the eyes.
