BACKGROUND
God of War is an action-adventure video game franchise that has been around since 2005. The latest installment of the game was released in 2022, and the landing page for the game needed a redesign to better showcase the game and improve the user experience for mobile users.
PROBLEM STATEMENT
The existing landing page for God of War was not optimized for mobile devices, resulting in a poor user experience for mobile users. The goal of the redesign was to create a responsive landing page that effectively showcased the game's graphics and storyline, while also being visually appealing and easy to navigate on both desktop and mobile devices.
PROJECT GOALS
1
Create a new responsive landing page that effectively showcases the game's graphics and storyline
2
Improve the user experience and engagement for mobile users
3
Make the page visually appealing and easy to navigate on both desktop and mobile devices
DESIGN THINKING FRAMEWORK
RESEARCH METHOD
To gather insights for the redesign of the God of War landing page, I conducted research on the game's target audience and analyzed user behavior on the existing landing page. I also conducted a competitive analysis to understand best practices for designing landing pages in the gaming industry.
CHALLENGES
One of the main challenges of the redesign project was to effectively communicate the game's unique storyline and graphics, while also ensuring that the landing page was optimized for conversions on both desktop and mobile devices. Additionally, I had to ensure that the landing page was easy to navigate and offered a seamless user experience on both devices.
DESIGN PROCESS
Discovery and Research
Identify goals and objectives for the redesign project
Conduct user research to understand the needs and behaviors of the game's target audience
Analyze the existing landing page and identify pain points and areas for improvement
Conduct a competitive analysis to understand best practices and trends in the gaming industry
Strategy and Planning
Develop a design strategy that aligns with the project goals and user research findings
Define the user flow and information architecture for the new landing page
Develop a content strategy that effectively communicates the game's storyline and features
Create a visual design direction that aligns with the game's aesthetics and appeals to the target audience
Design and Prototyping
Develop wireframes and prototypes of the new landing page design
Conduct user testing to validate the design and identify areas for improvement
Refine the visual design direction and create high-fidelity mockups of the new landing page
Optimize the page layout and content for both desktop and mobile devices
Iteration and Improvement
Analyze user behavior on the new landing page and gather feedback from users
Conduct A/B testing to identify areas for further improvement
Make iterative improvements to the landing page based on user feedback and performance data
